Graphic Design / Motion Graphics
Marketing 40 different florists around the country was a fun challenge each holiday season. I created multiple campaigns that would speak to different markets, demographics, and holidays using animation, graphics, and illustration. Each campaign was highly conceptual and would be shared via email marketing, social media, web graphics, and mobile.
Both of these campaigns used puns to create whimsical graphics for both Mother’s Day and Valentine’s Day. I wanted to make something that had heart, was eye-catching, and made client’s smile as they ventured into the deep world of floral commerce. By using catchy taglines, I felt the graphics would be more shareable on social and would trigger a memory of fun cards you received as a child, something that most people can relate to.